By: Brandon Guarro, Strategy & Innovation Specialist With the introduction of so many new streaming services, many traditional TV ad buyers believe that the definition of “TV” has fundamentally changed....
15Oct 2021
By: Brandon Guarro, Strategy & Innovation Specialist With the introduction of so many new streaming services, many traditional TV ad buyers believe that the definition of “TV” has fundamentally changed....
By: Janette Estep, VP Finance As we approach the end of year two of the COVID era, we’ve continued our gradual return back to what we once considered normal, which...
By: Douglas White, Cheif Operating Officer It’s not always easy to predict when or where a consumer will see your ad. However, when you do your research and stay up...
By: Tracy Gamlin, Senior Manager of Digital Marking & Analytics Apple’s recent App Tracking Transparency (ATT) release bundled as part of the iOS 14 update requires apps to ask a...
By: Larissa Hopkins / Sr. Digital Media Planner & Buyer This year, US advertisers will spend nearly $60 billion on programmatic display. By 2021, &Barr estimates almost 88%, or $81...
By: Nancy Allen, VP / Account Service As consumers change the way they manage their health, many healthcare and pharmaceutical brands are shifting their ad spending to direct-to-consumer digital advertising...
By: Guy Stephens / VP, Planning & Research Change is here. Is your agency ready? With more than 183 million US consumers watching connected television (CTV), it is a...
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