Florida Virtual School, the fully accredited, online school built for personalized learning, recently named &Barr its advertising agency of record. Together, Florida Virtual School &Barr will work to bring education beyond classroom walls to students in grades Kindergarten through 12 in Florida and all over the world.

Florida Virtual School &Barr share a history as trailblazers in their respective industries. Since 1997, Florida Virtual School has empowered students to choose a path that works best for them with tailored learning plans to fit their individual needs. &Barr will work to enrich the close relationships of FLVS with students and their families by creating awareness and conversation around the value of online education.

“Like Florida Virtual School, we understand what it means to be a pioneer, champion innovation and use our collective expertise to lead others on the path to success,” said &Barr President and CEO Pete Barr, Jr. “We are thrilled to be selected to partner with Florida Virtual School in this next chapter of their story, and to introduce the next generation of innovators, our students, to the life-changing experience of a high-quality, technology-based education.”

With extensive experience in brand development, education and technology, the Florida Virtual School &Barr team will be led by Account Group Director Kim Blaylock, Vice President, Creative Director Rob Bloom and Vice President, Media & Analytics Dennis Nikles.