Bealls Stores has named &Barr its advertising agency of record, creating a partnership to define the next generation for the quintessential Florida lifestyle brand. Also a Florida, family-owned business since 1957, &Barr brings a new creative viewpoint in addition to a shared set of values with the Bealls brand that was established in Bradenton, Fla. in 1915.

With extensive national and Florida-based retail brand experience, &Barr is uniquely poised for the role to create renewed excitement for the store’s collection of active, casual and coastal lifestyle apparel and home merchandise. &Barr will oversee a comprehensive market research initiative to culminate in the development of a distinct brand voice and marketing strategy.

“Partnering with Bealls Stores is a perfect fit for &Barr, as two Florida, family-owned businesses work in concert to elevate what makes the Florida lifestyle so special,” said &Barr President and CEO Pete Barr, Jr. “Bealls Stores embody all that we are as Floridians with its rich heritage and family values.”

Bealls Stores &Barr team is marked by decades of retail marketing experience with Vice President, Creative Director Rob Bloom, Vice President, Account Service Guy Stephens and Account Group Director Kim Blaylock. Their collective work on behalf of retail brands such as The Home Depot, Bealls Outlet, Burkes Outlet, Stein Mart, ABC Fine Wine & Spirits and Rider Sandals, among others, has brought acclaim and industry-leading results to some of the category’s most respected brands.