Rosen Hotels & Resorts
“Ask Rosen”
With thousands of meeting hotels in the US, how do you get a meeting planner to consider your hotels for their next event?
Our client, Rosen Hotels & Resorts, wanted to stand out to busy meeting and event planners. We had just the thing: a customized Amazon Echo. After all, these folks had questions about Rosen Hotels & Resorts. We had the answers. And all the recipient had to do was, simply, Ask Rosen.
Branding/Concept Generation, Direct Mail, Technology, Website, Packaging
Ask Rosen was more than a customized Amazon Echo. It was an innovative and high-tech way for meeting and event planners to get answers to their questions, thus removing barriers to the booking process.
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Judging a book by it’s cover.
In this case, you actually could judge a book (or Amazon Echo) by its cover. We created a sleek package design for both the Amazon Echo and Amazon Echo Dot. The eye-catching design and printing was as sleek as the contents inside the box.
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Unboxing Magic
We wanted every step of the user experience to be exciting and memorable. Here’s what the user saw when they opened their box.
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Telling a Story
Inside the boxes, we included a brochure that introduced users to the device with step-by-step instructions on how to enable the customized Alexa skill. The brochure also told the story of Rosen Hotels & Resorts, as well as its founder, Harris Rosen.
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Digital Dimension
We partnered with our client’s internal web team to create a website that introduced users to the Ask Rosen experience. The website also included a way for users to submit an RFP to host their next event at Rosen Hotels & Resorts.
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The Response
The response to Ask Rosen was immediate. Meeting and event planners from across the country were quick to call and e-mail reps at Rosen Hotels & Resorts to express their enthusiasm for Ask Rosen. That’s more calls, more activity, and more bookings.
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