BEALLS
“Live Life Local”
Let's show floridians enjoying their lives in clothes that they love.
How do you make the clothes the hero in a TV campaign that appeals to a core audience of 60-somethings and also a younger demo?
Branding/Concept Generation, Media, TV
We needed to rejuvenate the Bealls brand with a fresh campaign that got people talking about this Florida-founded and family-owned store. The TV campaign portrayed Bealls in a refreshingly new and exciting light.
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Work Before the Work
For this work, we dove deep and conducted extensive focus group sessions in multiple cities that revealed a surprising truth: one of the brand’s most compelling attributes—being Florida founded and family owned—was virtually unknown. More importantly, we discovered this fact made customers appreciate their “local Florida store” even more.
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Production In Paradise
In addition to fashion, the star of the spots is Florida. We spent a week filming all around Florida’s West Coast to showcase the beauty of The Sunshine State.
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Beach Blast
What does it take to create a stunning campaign? Is it fourteen-hour shoot days in 90-some degree heat? A talented crew who rolls up their sleeves (and pants) to jump in the water?
Answer: Whatever it takes.
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