Ask the founders of Fry | Hammond | Barr
in 1957 if the company would survive 65
years, and they would have said yes.
Yes, because we’ve always had a knack for believing in ourselves.
Yes, because there’s a certain mindset we’ve maintained since our
conception: adaption.
Our pencils became styluses, and our media buys became digital. To
not just survive the digital transformation, but to triumph through it is
a feat other agencies can’t relate to.
But we don’t mind. We don’t mind being in a category all on our own. We
don’t mind having a certain kind of wisdom that can only be earned. We
don’t mind because we’ve had a pretty great time doing it.
And the thing is—we’re just getting started.
Ask the founders of Fry | Hammond | Barr in 1957 if the company would survive 65 years, and they would have said yes.
Yes, because we’ve always had a knack for believing in ourselves. Yes, because there’s a certain mindset we’ve maintained since our conception: adaption.
Our pencils became styluses, and our media buys became digital. To not just survive the digital transformation, but to triumph through it is a feat other agencies can’t relate to.
But we don’t mind. We don’t mind being in a category all on our own. We don’t mind having a certain kind of wisdom that can only be earned. We don’t mind because we’ve had a pretty great time doing it.
And the thing is—we’re just getting started.
Like water, we adapt.
Water takes the shape of whatever it’s in—as any great company should.
It’s the theory of adaption that drove the creative. What can one use to illustrate adaption? What is something that captures the theory of change so well that it feels synonymous to our brand’s journey? It came to us like a wave. Water. Water is the ultimate adapter. It takes the shape of whatever it’s in, matching the needs of the environment as it becomes ice, fog, rain, or even a rainbow. When you think of water, you think of power. The work we do now is bold. It stands out with a sense of refreshing edge. In the sea of sameness, our work is the wave that crashes with power, purpose and belief in our clients.
“If the DNA is strong enough, a brand can reinvent itself infinitely.”
– Christian Wojciechowski, VP Creative Director
Two hydrogens and one oxygen will always make up water’s core truth, no matter what added variable changes their appearance. Add heat, they become gaseous. Add a couple decades and a handful of incredible clients, Fry Hammond Barr became &Barr. Still the same core structure and beliefs, but in the state we must be in to thrive.
Like water, we adapt.
Water takes the shape of whatever it’s in—as any great company should.
It’s the theory of adaption that drove the creative. What can one use to illustrate adaption? What is something that captures the theory of change so well that it feels synonymous to our brand’s journey? It came to us like a wave. Water. Water is the ultimate adapter. It takes the shape of whatever it’s in, matching the needs of the environment as it becomes ice, fog, rain, or even a rainbow. When you think of water, you think of power. The work we do now is bold. It stands out with a sense of refreshing edge. In the sea of sameness, our work is the wave that crashes with power, purpose and belief in our clients.
“If the DNA is strong enough, a brand can reinvent itself infinitely.”
– Christian Wojciechowski, VP Creative Director
Two hydrogens and one oxygen will always make up water’s core truth, no matter what added variable changes their appearance. Add heat, they become gaseous. Add a couple decades and a handful of incredible clients, Fry Hammond Barr became &Barr. Still the same core structure and beliefs, but in the state we must be in to thrive.
6 decades of ingenuity.
And we're just getting started
6 decades of ingenuity.
And we're just getting started
The year was 1957.
Fry | Hammond | Barr first opened its doors. Over the decades, we would welcome some of the biggest brands, the smallest non-profits and the most talented people. Always the most talented people. Then, a strategic rebranding in 2015 introduced our clients and friends to &Barr, renamed to reflect our partnership-focused philosophy that puts our clients first and underscores our commitment to working with them, not simply for them. Today, &Barr continues to be a family-owned agency, one of handful in the nation. That means a lot. We think it says even more. It says that we’ve outsmarted trends, outlasted the downturns, and out-performed our competition. By adapting. By working hard. By continually investing in what we love, and have successfully excelled at, for 65 years. We’ve only one place to go, and that’s forward.
The year was 1957.
Fry | Hammond | Barr first opened its doors. Over the decades, we would welcome some of the biggest brands, the smallest non-profits and the most talented people. Always the most talented people. Then, a strategic rebranding in 2015 introduced our clients and friends to &Barr, renamed to reflect our partnership-focused philosophy that puts our clients first and underscores our commitment to working with them, not simply for them. Today, &Barr continues to be a family-owned agency, one of only a handful in the nation. That means a lot. We think it says even more. It says that we’ve outsmarted trends, outlasted the downturns, and out-performed our competition. By adapting. By working hard. By continually investing in what we love, and have successfully excelled at, for 65 years. We’ve only got one place to go, and that’s forward.
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